Month: November 2018
A recent UK TV advertising campaign suggests that Sony Ericsson has high hopes for it new handset, the Vivaz. If the spec list is anything to go by, it certainly looks set to be popular. Its key features include touch screen navigation, an 8.1 mega pixel camera with the ability to shoot HD video, and Wi-Fi internet access.
The Vivaz utilises both vibration and ringing to alert users to incoming calls and messages, with the option to assign MO3 music files as ringtones. This allows users to customise their phones so they can hear whatever song they like when the phone rings. In order to achieve handsfree communication, both a speakerphone system and an audio jack are included, the latter of which accommodates both earphones for listening to music, and handsfree headsets.
An array of features is included as standard, which accomplish a range of everyday tasks. A versatile media player supports most common formats of both music and video files, such as MP3 and MP4. Alongside this, a stereo FM radio player is included, as is a selection of pre-installed games along with access to a library of additional downloadable games. Social networking fans are well catered for with Facebook and Twitter apps which offer a convenient method of directly accessing these sites. YouTube and Picasa integration is an impressive feature which allows photos and video s taken on the phone’s camera to be directly uploaded to these sites in seconds for the world to enjoy.
The Vivaz relies on touch screen technology for navigation of the Symbian Series 60 user interface. The 3.2 inch TFT resistive touch screen displays up to 16M colours within a pixel layout of 360×640 for high quality display of on screen content, offering great levels of detail and clarity. An accelerometer sensor is built into the screen for auto-rotate of the on screen content, so it can be viewed in both portrait and landscape forms. Another interesting feature of the screen is an accurate handwriting recognition tool.
Internal memory within the Vivaz is 75 MG as standard, which offers a good deal of storage for data such as music tracks, video clips or photos. A micro SD card slot is also provided for the same purpose, with a pre-installed 8 GB card. This can be upgraded, however, by installing a card of up to 16 GB in the card slot. This would provide enough storage for most people’s needs. The internal phonebook features the popular photocall function. This allows users to assign a photo to each contact. This is in turn displayed on the screen whenever that person calls or is called.
As mentioned, a powerful 8 mega pixel camera is included, which offers extremely high quality photos along with the ability to shoot gorgeous HD video. A TV out port means the phone can be plugged into a compatible HD TV so High Definition can be enjoyed in all its glory.
Both 3G and Wi-Fi provide fast internet connections dependent upon location, and class 10 versions of both EDGE and GPRS keep the Vivaz connected to cellular networks.
With such impressive hardware as well as software, it would be surprising if this exciting new handset was anything less of a hit for the manufacturer.
If you like the Sony Ericsson Vivaz check out the Sony Ericsson Vivaz Pro
As the mobile industry comes of age and becomes more sophisticated, it is widely predicted that more companies are choosing to spend a larger percentage of their marketing budget on mobile advertising and applications. The benefits of SMS becomes clear; campaigns need to capitalise on using SMS to support their overall marketing strategies and use messaging as the main force driving customers to the Internet.
This view was echoed by some of the worlds biggest brands at the latest MMA forum. Gavin Mehrotra, Director of International Media for the Coca Cola Company, started his presentation stating categorically that “SMS is the number 1 priority at Coca Cola in mobile” and that you need it to reach just about every person on the planet.
We also know that SMS gives a campaign the added power to communicate with your target customer and build on the relationship you have with them based on permission and trust. Adding SMS to a campaign allows consumers to text for more information so the follow-up is able to become more targeted; we have seen this work in every sector. In the Arts we have worked with English National Opera who used an SMS campaign to increase ticket sales for late availability, an investment of 500 in SMS marketing brought a return on investment of an amazing 8000 in ticket sales. Papa Johns Pizza use SMS to market special offers at times that they want to build sales, in fact across all sectors we are experiencing a growth in ROI as campaigns are measurable in a way they havent been until now.
Combine this with the growth in the use of Smartphone technology and its clear why campaigns are benefiting from improved targeting with SMS. No longer are you limited to 160 characters of text, the use of Smartphone technology and the public acceptance of tiny URLs on social media platforms, means that SMS can be used as tool to link to a bigger picture. SMS can now be used as the hook needed to direct the reader to where they need to be online, faster than if they were left to their own devices. Links to apps, videos and web pages are easily incorporated into an SMS message, making SMS a vital tool working hand in hand with other mobile marketing tools to achieve greater ROI for every mobile campaign.
At Txtlocal, we work with clients of all sizes and shapes from English National Opera, Malmaison Hotels and Liverpool University to much smaller owner operated brands like Shelleys Restaurant in Warrington, we can create campaigns that generate a real response – quickly. Any tool which allows a business owner to grow their customer data and intelligence, and then allow you to communicate targeted messages to them directly is powerful, and its right there in your hand the humble mobile phone.
Its safe to say that if the world’s undisputed number one advertising brand, Coca Cola says categorically, SMS is priority number 1, then surely other businesses large or small need to operate with the same view.